“Sales are not scaling.”
“Ads are eating all my profits.”
“I’m running campaigns but not getting lifetime customers.”

If you’ve said any of this — this guide is for you.

We’re not here to just “run ads” — we’re here to build a sustainable growth engine.

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❓ PROBLEM 1: Are My Ads Profitable or Just Burning Money?

✅ THE CORE TRUTH:

Spending money is not a strategy. Scaling unprofitable ads = scaling your loss.

Most sellers think sales = success. But if your ACOS is 40% and your margin is 20%, you’re bleeding with every order.

🔍 What You Need To Fix:

1. Understand True Profit Metrics:

• Don’t rely on ROAS alone.
• Track:
  • ACOS = Ad Cost ÷ Ad Revenue
  • TACOS = Total Ad Spend ÷ Total Revenue
  • Contribution Margin = (Selling Price – Total Cost) ÷ Selling Price
  • Break-even ACOS = Your max spend % before losing money

Example: If your landed product cost is ₹180, FBA fee ₹50, ad cost ₹70 — and you sell at ₹399 — your real profit = ₹99
Now check: If your ACOS > 25%, you’re losing profit.

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2. Ad Structuring – The 4-Campaign Rule:

Split every product into at least 4 types of campaigns:

Campaign Type	Purpose
Exact Match	Rank on core money-making keywords
Broad Match	Discover untapped keywords
Product Targeting	Steal sales from weaker ASINs
Auto Campaign	Passive discovery & data collection

Set manual budgets — not daily “auto” spends. Always control your burn rate.

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3. Optimize Weekly:

• Use Search Term Report → Identify converting vs bleeding keywords
• Pause keywords with CTR < 0.2% or ACOS > 50%
• Add Negative Keywords
• Break high-cost ad groups into smaller segments

🔁 Ads are not “set once and forget” — they’re living systems. Treat them like inventory. If it’s not selling profitably, kill it or fix it.

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❓ PROBLEM 2: Do I Have Organic Growth — or Am I Fully Dependent on Ads?

✅ THE CORE TRUTH:

If your business dies the day your ads stop — you don’t have a business. You have rented attention.

Your ads should support growth. But your listing, reviews, and keyword rank should bring organic sales every single day — for free.

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🛠️ How to Build Organic Momentum:

1. Track Your Organic vs Ad Sales:

• Go to Business Reports → Detail Page Sales and Traffic
• Compare Sessions vs Conversion Rate
• Calculate % of Ad Sales vs Organic Sales weekly
• Use Helium 10 Keyword Tracker → Check where your listing ranks for top 10 keywords organically

Goal: Within 45 days of launch, at least 40–60% of your sales should be organic

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2. Use Ads for Ranking — Not Just Visibility:

• Choose 5–10 high-converting keywords
• Run exact match high-bid campaigns for 10–15 days
• Push consistent sales → Improve organic rank
• Once you’re on Page 1 → Reduce bid, maintain sales

Ads should be the fuel — not the engine.

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3. Optimize Listing for Organic Conversion:

• If your conversion rate is < 10% — fix your title, images, reviews, and price
• Amazon’s A9 algorithm ranks listings that convert well

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4. Tap External Traffic for Boost:

• Run Google Ads to Amazon listings for long-tail buying intent keywords
• Use Instagram Story Ads or YouTube Shorts for viral reach
• Use WhatsApp status and DMs for warm re-engagement
• Create content-driven blog posts and link to Amazon

External traffic brings algorithm trust and boosts your organic placement over time.

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❓ PROBLEM 3: Am I Doing Remarketing or Just Relying on New Customers?

✅ THE CORE TRUTH:

It’s 5x more expensive to acquire a new customer than to convert an old one.
If you’re not retargeting — you’re bleeding your marketing budget.

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🛠️ How to Build a Simple Retargeting Engine:

1. Use Amazon’s Built-In Tools:

• Sponsored Display – Views Retargeting:
  • Show your ad to people who saw your product but didn’t buy
  • Set up with ₹300–₹500/day budgets
  • CTR is lower, but ROAS can be high with the right creatives
• Sponsored Brands Video:
  • Run video retargeting at ASIN level
  • Add emotional angle: “Missed it last time? Don’t miss again.”

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2. Segment Based on Purchase Behavior:

• Go to Brand Analytics → Repeat Purchase Report
• Find products that bring repeat buyers
• Create “Frequently Bought Together” bundles
• Cross-sell with SD Product Targeting or Lightning Deals

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3. Off-Amazon Retargeting System (Advanced Sellers):

• Collect buyer data via:
  • Product inserts
  • Email opt-ins from website or social content
  • WhatsApp support or order updates
• Segment your audience:
  • New buyers
  • Repeat customers
  • Cart abandoners
  • Non-responders
• Retarget with:
  • New arrivals
  • Early access deals
  • Bulk buy discounts
  • Customer-only bundles

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🎯 Final 7-Point Checklist to Fix Marketing & Sales:

✅ Checkpoint	What to Do
Is your ACOS below break-even?	Cut wasted spend weekly
Is your TACOS stable?	Aim for <10% long-term
Are you tracking organic keyword rank?	Use Helium 10 Tracker
Is 50%+ of sales coming organically?	If not, listings need optimization
Are you running retargeting campaigns?	Set up SD – Views Retargeting
Do you track conversion rate weekly?	Aim for >12%
Is there a post-purchase flow?	Set up re-engagement on WA or Email

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🚀 FINAL THOUGHT:

You don’t scale Amazon ads by increasing budget. You scale by increasing intelligence.
The goal is not more traffic — it’s better traffic, higher conversion, lower cost.
That’s how brands grow, even when others stop.