Subhash Chakrobortty

“My product is listed, but sales aren’t coming.”
That’s a common sentence from stuck sellers. But sales don’t happen after listing — they happen because of how you list and launch.

Let’s dissect the 4 critical mistakes sellers make — and how to solve them with precision.

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Are My Listings Fully Optimized?

(Title, Bullets, Keywords, Backend Search Terms, A+ Content)

✅ DEEP SOLUTION: Treat Your Listing Like a Sales Funnel — Not Just Text.

Think like Amazon’s algorithm AND your customer.

🔧 What You Must Do:

🔍 1. Keyword Searching

• Use tools like Helium 10 – Cerebro, Magnet, and Keyword Tracker or You can use Amazon Keyword Search
• Extract keywords your top 5 competitors rank for.
• Categorize them:
  • Primary Keywords (high volume, relevant)
  • Secondary/Support Keywords (long-tail or feature-specific)
  • Opportunity Keywords (mid-volume, low competition)

🧠 2. Behavioral Keyword Use:

• Place emotional search phrases in bullets: e.g., “gift for wife,” “pain relief for long hours.”
• Use buyer intention keywords, not just generic tags. E.g., “comfortable chair for office” instead of just “office chair.”

✍️ 3. Title Optimization:

• First 80 characters = most critical (mobile display).
• Add core keyword + value prop.
  Example: “Memory Foam Back Support Cushion – Ergonomic Pain Relief Pillow for Office Chair & Car Seat”

🧩 4. Bullet Points = Your Real Sales Copy:

• Bullet 1: Pain point solved
• Bullet 2: Key benefit
• Bullet 3: Differentiator (what’s unique)
• Bullet 4: Guarantee, safety, or certification
• Bullet 5: Packaging, bonus, or return assurance

💡 5. Backend Search Terms:

• Fill all 249 bytes.
• No repetition, no brand names, no punctuation.
• Add Spanish terms (for US) if applicable.

🎨 6. A+ Content:

• Visual storytelling. Avoid blocks of text.
• Use:
  • Brand story modules
  • Before/After visuals
  • FAQs
  • Comparison tables
• A+ Content lifts conversions by up to 15% on average.

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Do My Images Create Trust & Conversion?

✅ DEEP SOLUTION: Images Sell Faster Than Words — Use That Power.

Most customers don’t read — they scan images and decide in 3 seconds.

🔧 What You Must Do:

🎯 Image Breakdown:

1. Main Image: Sharp, white background, no shadows. 1000×1000 px minimum.
2. Lifestyle Shot: Show the product in use. Build emotion and usage context.
3. Infographic 1: Top 3 benefits in icon + text format.
4. Size Image: Clear scale — avoid return due to confusion.
5. Product-in-Hand Shot: Builds perception of quality.
6. Packaging Shot: What the customer gets, visually.
7. Brand Value Image: Show your trust factors — e.g., certifications, eco-friendly, local made, etc.
8. Social Proof or Review Highlight: Use overlays (if within TOS) to show 5-star snippets.
9. Comparison Chart: Compare your product to others — feature by feature.

🧠 Emotional Angles to Include:

• “Safe for kids and pets”
• “Gift-ready packaging”
• “Built for daily use”
• “Doctor recommended” (only if proven)

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Did I Plan for Reviews Before Launching?

✅ DEEP SOLUTION: Reviews Are Trust. Plan Them Like Inventory.

No reviews = no social proof = no conversions.
And without early momentum, your listing will never rank organically.

🔧 What You Must Do:

📦 Pre-Launch Review Strategy:

• Amazon Vine Program: Enroll your first SKU if you’re brand registered.

🚀 Off-Amazon Warm Audience:

• Build a private WhatsApp group or email list of your warm leads.
• Launch your product to them first for early sales and feedback.
• These are not fake reviews — these are real buyers giving real feedback early.

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Was My Launch Strategy Properly Executed?

✅ DEEP SOLUTION: A Launch Is Not a Sale — It’s a Ranking Strategy.

Your goal in the first 30 days isn’t profit — it’s visibility, rank, and trust.

🔧 What You Must Do:

🔑 Pre-Launch Setup:

• Research top 10 keywords and track them with Keyword Tracker.
• Decide on launch pricing (break-even or slight loss acceptable).
• Prepare PPC strategy for:
  • Exact match
  • Broad match
  • ASIN targeting
  • Auto campaign for discovery

💥 Launch Execution:

• Daily Ad Spend Budget: ₹1,000–₹3,000 depending on product value.
• PPC Goals:
  • Rank top 3 for at least 3 major keywords within 30 days
  • Break-even ACOS is acceptable in first 15 days
• External Traffic: Use influencer shout-outs, social media push, or Google ads if you have content ready.
• Inventory Control: Always keep buffer stock. Don’t go OOS (out of stock) in your launch window.

📊 Track Daily:

• Sessions
• Unit Session %
• Conversion Rate
• Keyword rank
• CTR and CPC
• Click-to-purchase ratio

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🎯 FINAL THOUGHT

You don’t need a miracle to grow — you need a plan.
A fully optimized listing + a well-thought-out launch = 80% of Amazon success.

List with data. Launch with discipline. Grow with momentum.