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The Ultimate Beginner Roadmap to Launch, Sell, and Scale Online in India
👋 Who Is This For?
This guide is for you if:
- You have a product idea or are already manufacturing
- You want to start online sales (on Amazon/Flipkart etc.)
- You’re overwhelmed and don’t know where to begin
- You want a clear path — without wasting 6 months learning the hard way
This post simplifies everything. No fluff.
Just real steps that work in India’s eCommerce environment.
✅ Step 1: Finalize Your Product(s)
Before you even open a seller account, answer these:
🔍 What should you sell?
- Is it something people already buy online?
- Is it easy to ship? (lightweight preferred)
- Can you make at least 30% profit after fees?
Start with:
- 1–3 core SKUs (not 20+ items)
- Simple packaging
- MRP under ₹1500 (ideal for beginners)
💡Example: A seller started with 1 stainless steel bottle, ₹299 price, and scaled to ₹10L/month — just by optimizing that one product.
✅ Step 2: Register Your Brand & Business
You’ll need a few documents to open marketplace accounts:
📃 Required Documents:
- GST Certificate
- PAN Card (of company or individual)
- Bank Account in business name
- Address proof
- Mobile & Email ID
💡Tip: Start as a sole proprietorship or LLP. Don’t wait for Pvt Ltd if you’re testing waters.
✅ Step 3: Open Your Seller Accounts
Start with:
During registration, prepare:
- GSTIN & PAN
- Bank details
- Product listing info (photos + price)
- Pickup address
It takes 2–5 days for account activation.
✅ Step 4: Set Up Your Listings
This is where many new sellers fail.
Product listings = your online showroom.
What you need:
- 5–6 product images (clear, lifestyle if possible)
- Bullet points (what problem it solves)
- Description (short, benefit-focused)
- Price + MRP
- SKU code (your internal product ID)
✅ Step 5: Choose Fulfillment Model (FBA vs FBM)
You have two options:
🅰️ Fulfilled by Amazon (FBA):
- Send stock to Amazon’s warehouse
- Amazon handles packing, shipping, returns
- Higher customer trust, Prime eligible
✅ Best for serious sellers
🅱️ Self-ship (FBM):
- You pack and ship every order
- Better control, lower fees
🚫 But risky if you can’t ship fast
💡Start with FBM if you’re testing. Move to FBA when confident.
✅ Step 6: Launch with a Plan
Don’t just list and wait.
Launch Strategy:
- Offer 5–10% discount to boost conversion
- Share product link on WhatsApp, social media
- Run a small ad budget (₹500–₹1000/day) to get visibility
- Track orders and reviews daily
Your first 10–20 reviews decide your future ranking.
✅ Step 7: Set Up Basic Ads
Amazon ads are beginner-friendly.
Start with:
- Auto campaign
- ₹500–₹800 daily budget
- 10–15 days test run
- Pause unprofitable keywords
💡Use Amazon’s “Suggested bid” to stay competitive.
✅ Step 8: Track, Learn & Improve
Selling online = ongoing optimization.
Track these weekly:
- Orders
- Ad spend
- Reviews
- Returns
- Profit
Fix weak areas:
- If conversion is low → improve photos/listing
- If ad cost is high → reduce spend or pause bad SKUs
- If returns are high → improve packaging or product quality
✅ Step 9: Build a Small Team or System
Once you hit 10+ orders/day:
- Hire 1 packing person
- Use shipping tools like Shiprocket
- Start managing orders through Excel or Google Sheets
- Think about inventory planning
This prevents you from burning out.
✅ Step 10: Expand Smartly
After 2–3 months of consistent orders:
- Add 1–2 more SKUs in same niche
- Improve packaging for brand recall
- Apply for FBA if not already
🚫 Common Mistakes New Sellers Make
- Selling random products without clarity
- Trying to launch 20 items at once
- Copying other listings word-for-word
- Skipping ads or launch plan
- Getting discouraged after 1 week
✅ Real Startup Example: From ₹0 to ₹2.5L/Month in 60 Days
Mr. X, a 29-year-old seller, launched a copper bottle on Amazon in August.
He followed these steps:
- Picked 1 hero product
- Shot photos using a phone + white background
- Priced it at ₹399
- Sent 50 units to FBA
- Spent ₹700/day on ads
- Collected 30+ reviews in 25 days
Result:
- ₹2.5L revenue in 2 months
- 10% profit margin
- Now launching 2nd product in same niche
🎯 Your First 60-Day Checklist
| Task | Done? |
|---|---|
| Finalized product | ✅ / ⬜ |
| Got GST, PAN, bank | ✅ / ⬜ |
| Registered on Amazon | ✅ / ⬜ |
| Created product listing | ✅ / ⬜ |
| Launched with 10 reviews | ✅ / ⬜ |
| Ran basic ads | ✅ / ⬜ |
| Managed inventory | ✅ / ⬜ |
| Hit 100+ orders | ✅ / ⬜ |
💥 Final Thoughts
Starting an online business isn’t hard.
But scaling without structure is.
Your first 60–90 days will shape your future.
Go slow. Stay consistent.
Start with 1–3 products. Track every rupee. Learn every week.
And if you’re ever stuck — you can connect us.