solutions@subhashchakrobortty.com
“Your brand isn’t just a logo or name. It’s the story people tell about you when you’re not in the room. Get it right, and everything else becomes easier—ads perform better, customers remember you, and pricing feels justified.”
🧠 What is Brand Identity?
It includes:
- Name – Memorable, relevant, and easy to search
- Logo – Visual symbol that reflects your values
- Brand Colors & Fonts – Your visual vibe
- Voice & Tone – How you talk to your customers
- USP (Unique Selling Proposition) – What makes you stand out
- Positioning – Where you stand in the customer’s mind compared to competitors
📍 Step-by-Step Process to Define Brand Identity
🔹 1. Know Your Target Audience Deeply
Before you define your brand, define who you’re talking to.
Questions to Ask:
- Who are they? (Age, gender, income, mindset)
- What do they desire or fear?
- What do they currently buy and why?
🔍 Example:
If you sell silver jewellery, your audience might be 25–45 yr old women, modern but rooted, who value quality + sentiment in gifting.
🔹 2. Choose a Name That’s Catchy, Searchable, and Ownable
Checklist for Brand Name:
- Easy to spell and pronounce
- Not too long (1–2 words ideally)
- Available as a .com or .in domain
- Unique on Instagram, Facebook
- No trademark issues
🧠 Tip: Use tools like Namechk.com or GoDaddy Domain Search to check domain and social availability.
Types of Names:
| Type | Example | Style |
|---|---|---|
| Invented | Nykaa, Zomato | Unique, brandable |
| Descriptive | Lords Jewels | Clear but common |
| Emotional | Mamaearth, The Man Company | Connects with values |
| Foreign words | Zara, Lenskart | Sounds premium |
🔹 3. Design a Logo That Speaks Your Brand
- Should work in black & white AND color
- Icon + Wordmark = Best for brand recall
- Keep it simple but symbolic (avoid clipart!)
- Works on website, packaging, and ads
📌 Tools: Canva Pro, Looka, Fiverr for affordable logo design
🔹 4. Set Brand Colors, Fonts & Visual Style
- Use 2–3 primary colors that reflect emotion
- Luxury: Black, Gold, Deep Green
- Playful: Yellow, Blue, Light Purple
- Eco/Natural: Brown, Green, Cream
- Fonts:
- One for headers (bold, attention-grabbing)
- One for body text (simple & readable)
💡 Save this in a Brand Kit for your team, designer, and social media content.
🔹 5. Define Your Brand Voice & Tone
Are you:
- Bold & Direct?
- Friendly & Casual?
- Elegant & Sophisticated?
This defines how you write product descriptions, ads, WhatsApp messages, etc.
🧠 Example:
Bold Brand: “Stop gifting boring things. Upgrade to silver that speaks.”
Elegant Brand: “Timeless silver pieces, crafted to hold memories forever.”
🔹 6. Craft a Clear USP (Unique Selling Proposition)
“Why should someone buy from YOU and not your competitor?”
Use this simple formula:
[Product/Brand] + [What it does differently] + [Why it matters to the customer]
USP Examples:
- BoAt: “Stylish, affordable audio for the Indian lifestyle.”
- Lords Jewels: “Certified 925 silver jewellery, endorsed by Riya Sen, trusted by 1,00,000+ customers.”
- Minimalist Skincare: “Science-backed skincare, no marketing fluff.”
🔹 7. Position Your Brand in the Customer’s Mind
Use this framework:
For [target audience], [your brand] is the [category] that [main benefit], because [proof/why they should believe it].
Example:
For modern Indian women, Lords Jewels is the go-to silver gifting brand that blends tradition with elegance, because every piece is certified, endorsed by celebrities, and shipped with love.
✅ Final Brand Identity Checklist
- Memorable, available brand name
- Simple, powerful logo
- Brand colors & fonts that fit your audience
- Defined voice (friendly, bold, etc.)
- Clear USP (3–7 words max)
- Emotional positioning line (can go on packaging)
🚫 What Happens if You Skip This Step?
- ❌ You’ll blend into the crowd
- ❌ No recall value — customers forget you
- ❌ Ads won’t perform — no emotional hook
- ❌ Brand loyalty = zero, pricing = a race to the bottom