solutions@subhashchakrobortty.com
✅ PART 1: Choose the Right Website Platform
🛍️ 1. Shopify – Best for most D2C Product Brands
Use if: You sell jewellery, fashion, skincare, or any product and want fast, secure, mobile-first shopping.
✅ Pros:
- Lightning-fast hosting + secure checkout
- 1-click integrations with WhatsApp, Razorpay, Shiprocket
- Dozens of sales-boosting apps
- Built-in analytics + SEO features
❌ Cons:
- Monthly fee (₹2,000–₹4,000+)
- Customizations can require developer support
⚙️ 2. WooCommerce (WordPress) – Best if content or SEO is your strength
Use if: Your brand is blog-heavy, or if you want full design/control without paying app fees.
✅ Pros:
- Total control over design & features
- SEO-friendly structure
- Great for blog + shop combination
❌ Cons:
- Requires hosting, plugins, security setup
- Not beginner-friendly without tech help
🎨 3. Others (Webflow, Wix, Magento…)
Only consider if you have specific needs like service booking, custom logic, or unique design.
Final Recommendation:
- 👉 If you’re just starting a product-based D2C brand, go with Shopify.
- 👉 If you’re content-first (like skincare with education blogs), WooCommerce + Elementor is excellent.
🎨 PART 2: Website Design & Layout That Converts
Your website isn’t just a digital showroom. It’s your 24×7 salesperson.
Design it to SELL, not just look pretty.
🧩 Core Website Pages You Must Include
| Page | Purpose |
|---|---|
| Homepage | Show trust, top products, brand story |
| Category Page | Easy browsing (e.g. “Silver Rakhi”, “Gift Sets”) |
| Product Page | Convert with images, info, reviews |
| About Us | Build emotional connection |
| Contact Us / WhatsApp | Build trust |
| Blog (Optional but powerful for SEO) | Educate & attract organic traffic |
🎯 Essential Design & Functionality Elements
🖥️ 1. Mobile-First Design (80%+ users on phone)
- Use vertical layouts
- CTA always visible (floating buttons or sticky “Add to Cart”)
- Test checkout on multiple devices
👁️ 2. Hero Banner That Sells
- Full-width image or video
- Headline = “What’s in it for the customer”
- Button: “Shop Now” or “Explore Collection”
Example:
Timeless Silver Gifts, Crafted with Love.
[Shop Rakhi Gifts]
🛒 3. Product Pages That Convert
| Feature | Why it Matters |
|---|---|
| 5+ High-Quality Images | Builds trust and visual appeal |
| Price + Offer Tags | Creates urgency |
| Detailed Descriptions | Reduce doubts |
| Customer Reviews | Boosts social proof |
| WhatsApp Chat Button | Helps hesitant buyers instantly |
💬 4. Strong Call-to-Action (CTA) Placement
Use clear, direct CTAs:
- “Add to Cart”
- “Buy Now”
- “Chat on WhatsApp”
- “Claim Offer”
- “Gift This Now”
📍 Best CTA Positions:
- Top right (main menu)
- Homepage hero section
- Product pages (above the fold)
- Sticky CTA while scrolling
- Exit-intent popups (“Wait! Get 10% Off”)
🛠️ 5. Functional Elements You MUST Include
| Function | Why You Need It |
|---|---|
| WhatsApp or Live Chat | Real-time conversion + support |
| Razorpay/PayU + COD | Payment flexibility builds trust |
| Abandon Cart Recovery | Recovers lost sales (SMS/Email) |
| Coupon & Offer Codes | Boost urgency & order value |
| Order Tracking Page | Reduces post-sale support load |
| SEO-Optimized URLs & Meta Tags | Critical for organic traffic |
| Fast Load Speed | Direct impact on bounce rate and SEO |
📐 Homepage Layout Strategy (Ideal Flow)
- Hero Banner – Emotional hook + CTA
- Best Sellers – 3–6 high-converting SKUs
- Trust Bar – 1L+ customers, celebrity endorsement, purity guarantee
- Customer Reviews – Real faces, short quotes
- About the Brand – Emotional, founder-led story
- WhatsApp Support / Footer CTAs – Chat, track order, return policy
✅ Final Checklist
- Mobile-optimized design
- Fast checkout + flexible payment
- Real-time chat or WhatsApp
- High-quality product visuals
- Strong CTAs on every page
- SEO-friendly structure & speed
- Trust elements: Reviews, badges, brand story
❌ What Happens If You Skip This?
- Poor design = high bounce rate
- Weak CTAs = visitors browse but never buy
- No chat = confused buyers never ask
- Slow site = instant exits
- No structure = no Google ranking = no traffic