solutions@subhashchakrobortty.com
Your Step-by-Step Roadmap to Build, Grow, and Scale on Amazon
📌 PHASE 1: Business Setup & Account Creation
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 1.1 Business Registration | Legally register your business as Proprietorship/LLP/Private Ltd | – PAN, GST, Bank Account, Address Proof | ✔ LegalRaasta / Vakilsearch / CA |
| 1.2 Amazon Seller Account Setup | Register on Amazon Seller Central (India or Global) | – Choose “Individual” or “Professional” plan – Upload KYC documents | ✔ sellercentral.amazon.in |
| 1.3 Decide Fulfillment Model | Choose Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM), or Easy Ship | – FBA requires sending inventory to Amazon warehouse – FBM needs your own delivery setup | ✔ FBA Fee Calculator |
| 1.4 Register for Brand Registry (Optional) | Protect your brand and unlock A+ content features | – Must have active trademark – Submit brand logo, product images, website/social media links | ✔ brandservices.amazon.in |
🔍 PHASE 2: Product Research & Sourcing
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 2.1 Niche/Product Research | Find profitable, high-demand, low-competition products | – Look for keywords with high search and low review count – Study competitor listings | ✔ Helium10 ✔ JungleScout |
| 2.2 Validate Product Demand | Ensure product sells consistently across the year | – Check BSR (Best Seller Rank) – Study customer reviews and feedback | ✔ Amazon BSR Tracker |
| 2.3 Supplier Sourcing | Source from Indian or any other country vendors | – Compare pricing, MOQ, packaging, certifications | ✔ IndiaMART, Alibaba, Global Sources |
| 2.4 Cost & Profit Calculation | Ensure product is profitable after all Amazon deductions | – Include product cost, shipping, FBA, ad spend | ✔ FBA Fee + Profit Margin Calculator |
📦 PHASE 3: Listing Creation & Launch Preparation
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 3.1 Product Listing | Create a high-converting product page | – SEO-optimized title, bullet points, A+ images – Keyword-rich backend search terms | ✔ Helium10 Cerebro ✔ Canva for Design |
| 3.2 Product Photography | Quality visuals = more conversions | – Include infographics, lifestyle shots, and dimensions | ✔ Professional Photographer / Mockups |
| 3.3 Set Pricing Strategy | Be competitive while profitable | – Introductory pricing for first 50–100 orders – Include offers and coupons | ✔ Competitor Analysis |
| 3.4 Packaging & Labelling | Must comply with Amazon’s labeling & barcoding norms | – Use FNSKU barcodes – Include MRP, Manufacturer Details | ✔ Amazon Barcode Generator |
| 3.5 Initial Inventory Planning | Send stock to FBA or arrange local FBM stock | – Start with 50–300 units depending on category – Check forecasted monthly demand | ✔ Amazon Inventory Planner |
🚀 PHASE 4: Product Launch & Early Sales Push
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 4.1 Launch Plan | Aim for ranking & reviews in first 2 weeks | – Offer early discounts, launch coupons – Run Auto + Manual PPC campaigns | ✔ Amazon PPC Console |
| 4.2 Get Reviews | Social proof builds trust | – Follow up via email – Use Amazon Vine if eligible | ✔ FeedbackWhiz / SageMailer |
| 4.3 Influencer Marketing | Boost launch via social proof | – Collaborate with Instagram/YouTube influencers | ✔ Creator.co / Collabstr |
| 4.4 Monitor KPIs Daily | Make sure account health stays strong | – Check buy box, order defect rate, late shipment | ✔ Amazon Account Health Tab |
📈 PHASE 5: Advertising, Optimization & Scaling
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 5.1 Sponsored Ads | Use Amazon PPC for traffic | – Start with Auto Campaigns → Extract keywords → Run Manual Campaigns | ✔ Amazon Ads Dashboard ✔ Helium10 Adtomic |
| 5.2 A+ Content & Storefront | Build brand trust with visuals | – Add banners, videos, comparison charts | ✔ A+ Content Creator |
| 5.3 External Traffic | Drive off-Amazon traffic | – Google Ads – Meta Ads – WhatsApp marketing – Email sequences | ✔ Google UTM Tracking ✔ Amazon Attribution |
| 5.4 Listing Optimization | Improve CTR + conversion | – Tweak title, bullets, pricing, images regularly | ✔ AB Testing Tool |
| 5.5 Track Profits & Cash Flow | Profit is the only truth | – Monitor COGS, ad spend, returns, FBA charges | ✔ Sellerboard ✔ QuickBooks ✔ Excel Tracker |
🌍 PHASE 6: Expansion & Brand Growth
| Step | Description | Action Items | Tools & Resources |
|---|---|---|---|
| 6.1 Launch More SKUs | Broaden product range in same or new category | – Cross-sell and upsell to existing buyers | ✔ Product Portfolio Planning |
| 6.2 Expand to Global Markets | Sell in US, UK, UAE, etc. | – Enroll in Amazon Global Selling | ✔ globalselling.amazon.in |
| 6.3 Brand Awareness | Create a real brand, not just a seller ID | – Focus on storytelling, packaging, after-sales | ✔ Custom Packaging Vendor |
🗓️ WEEKLY / MONTHLY SUCCESS HABITS
| Daily | Weekly | Monthly |
|---|---|---|
| ✔ Check orders & replies | ✔ Optimize PPC campaigns | ✔ Full profit-loss review |
| ✔ Monitor Account Health | ✔ Review top competitors | ✔ Add new SKU opportunities |
| ✔ Track Buy Box status | ✔ Test pricing tweaks | ✔ Plan marketing calendar |
💡 Pro Tips for Long-Term Success:
- ✅ Focus on branding, not just selling.
- ✅ Build an audience outside Amazon.
- ✅ Never compromise on customer experience.
- ✅ Keep learning — Amazon changes every quarter.
- ✅ Monitor cash flow like oxygen.